KL

About Kimberly

Portrait of Kimberly Lueck

A global operator who turns ambition into momentum.

Kimberly is a commercial growth and strategic partnerships executive with 15+ years’ experience accelerating revenue, unlocking commercial value and leading enterprise transformation across North America, Australia, New Zealand and APAC.

Trusted by senior executives to influence strategic direction, she connects consumer, customer and market insight to scalable propositions, operating models and investment priorities—while creating clarity, accountability and energy through change.

How I lead

Authenticity · Empathy · Respect · Honesty · Responsible leadership

What drives me

Curiosity · Pushing boundaries · Ambition · A passion for learning

How I recharge

Physical activity · Outdoors · Music · Community · Adventure

Career

Built across markets, functions and moments of change.

Jan–Jul 2026

Florence Guild

Head of Strategic Revenue

Established commercial growth strategy, strategic partnerships and operating foundations for a premium membership business serving Australia’s private wealth market.

2023–2026

PepsiCo · APAC

Commercial Strategy, Transformation & Growth Lead

Led growth and transformation across Australia, New Zealand, China, Thailand and Vietnam, managing 42+ strategic initiatives and multimillion-dollar decisions.

2022–2023

PepsiCo · ANZ

Head of eCommerce & Omnichannel

Led ANZ omnichannel strategy and established the organisation’s first three-year Joint Business Plan with Uber.

2019–2022

PepsiCo · ANZ

Commercial & Consumer Growth Lead

Directed snacks portfolio growth spanning innovation, pricing, channel expansion and strategic customers, delivering $10M+ incremental revenue.

2019–2020

PepsiCo · Smith’s

Global Strategy Implementation · International Secondment

Translated global innovation into locally relevant propositions and delivered two major launches generating $6M+ net revenue.

2018–2019

PepsiCo North America

Walmart Trade & Omnichannel Marketing Lead

Led strategic growth for the US$750M Walmart partnership and an eight-month commercial negotiation and Joint Business Planning process.

2017–2018

PepsiCo North America

Sports Partnership & Experiential Marketing Lead

Managed a $35M portfolio across the NFL, NBA, NHL and MLB, including Super Bowl and All-Star activations.

2015–2017

Frito-Lay North America

Sales Transformation & Change Management Lead

Redesigned field sales processes, operating models and technology capabilities with Salesforce, IBM and Microsoft.

2011–2015

Frito-Lay North America

District Sales Leader

Led a $55M+ territory and 30+ person team across Walmart, 7-Eleven and grocery customers, contributing $22M annual revenue.

Recognition

Leadership recognised in business and community.

  • 2024 APAC MVP Award
  • Harvey C. Russell Chairman’s Award · 2019
  • North American Top Women in Grocery · 2019
  • Frito-Lay Exceptional Leadership Award · 2018
  • PepsiCo Diversity, Equity & Inclusion Leader of the Year · 2018
  • She Persisted — Women in Business Award · 2018
  • Youngest and first female nominated North American President of VALOR

Endurance

Performance beyond the boardroom.

Ironman 70.3 World Championship qualifier

State & national cycling champion

4 years

University volleyball player; three-year captain

HYROX World Championship qualifier

Education: BA in Business Marketing, minor in Psychology, cum laude — Edgewood College. American Athletic Ambassador at the University of Ulster–Jordanstown, Belfast.